Holiday 2021 Marketing Campaign

I developed a branded campaign for the 2021 holiday season to promote my small business, AnnieMadeThat. My goal was to make a visual impact and increase sales with consistent colors and graphics across Instagram and Etsy. The campaign featured a suite of product post Instagram backgrounds (both static and animated GIFs), Instagram stories backgrounds, and an Etsy shop banner.

I designed the holiday color palette, graphic elements, and backgrounds in Procreate, then used Adobe’s Creative Cloud Express to save those branded pieces to the platform. This tool enabled me to design more dynamic and consistent Instagram stories and streamline my social media posts promoting both my holiday sale and the individual items in my store.

CLIENT:

Myself, AnnieMadeThat

PROGRAMS USED:

Procreate, Adobe Illustrator, Photoshop, and Creative Cloud Express