Corporate Marketing and Social Media Graphics

Presented here is a collection of corporate marketing and social media graphics for a large international law firm.

On-brand and eye-catching graphics were designed in collaboration with the firm’s social media manager. Initial concepts were shared with the creative director, and after their feedback was implemented it was shared with the social media manager for edits and final approval. Designs for social media would include a suite of accompanying graphics for use on the firm’s website and across their different social media channels.

Internal and client-facing corporate marketing pieces for the firm spanned a wide gamut of both digital and printed assets. It was imperative to have visually dynamic pieces that quickly conveyed information to internal and external clients, and designs that were also replicable for other departments and maintained the brand standards. Having assessed the end use, hierarchy, and priority content to highlight in the needed marketing materials, we would determine areas of opportunity for including graphics, iconography, callouts, and pullquotes. Designs were shared with the creative director for feedback, and when finished were then shared with the internal client.

The featured placemats and 1-pagers use callouts and iconography to quickly spotlight key pieces of information about the firm and its several practice areas. The more complex printed pieces with varying signature lengths, shown below, included a recruiting brochure with a UV spot varnish and a Corporate Social Responsibility brochure with a gate fold mid-piece.

Client:

Large international law firm

Programs used:

Adobe Illustrator, InDesign, and Photoshop